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Erika Sinner is a CEO, an empathy driven culture advocate, and the guiding force behind Directorie®, an Inc5000 company dedicated to propelling life science organizations forward in bringing vital products to market. With a career spanning nearly two decades, Erika's innovative spirit has fostered successful teams and elevated brands within the pharmaceutical industry.

FOUNDER, CEO, AUTHOR, CHIEF EMPATHY OFFICER

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MEET Erika

Erika’s commitment to empathy extends beyond the corporate world. Through her latest venture, TinySuperheroes®, she’s on a mission to transform children’s hospitals by instilling a superhero culture that empowers kids to discover their own superpowers. 

Erika's Story

Erika's passion for reimagining possibilities knows no bounds; she's a woman of action, unafraid to confront societal gaps head-on. Erika’s personal grief after losing her dog Kingston revealed a significant but neglected aspect of life: the emotional weight of pet loss. Driven by this experience, she published Pets Are Family to bring awareness to this unspoken bond and help others navigate similar journeys. Erika's vision includes advocating for the inclusion of pet bereavement leave in organizational policies, sparking a wave of empathy-driven change.

For Erika Sinner, empathy is more than understanding another person’s perspective—it’s about creating environments where people feel seen and valued. Growing up in a household marked by instability, she also learned how important it is to create spaces where people feel safe.

Erika is not merely a CEO or an author; she's a catalyst for healing and transformation.

TinySuperheros

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TinySuperheroes is a nonprofit dedicated to empowering children facing illness and disability by helping them discover their inner superpowers. Our mission is bold: to impact 5 million children over the next five years.

Pets Are Family

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Thirty-four days of intense stress, pain, and loss of my dog Kingston, is what it took to shut me down. This experience led me to the purpose of writing a book and creating this website, with the realization and understanding that Pets are Family. 

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