ERIKA SINNER

FOUNDER, CEO, AUTHOR, CHIEF EMPATHY OFFICER

BLOW YOUR MIND™ 

Where identity becomes systems and systems create evidence.

THE BYM™ LOOP

EVIDENCE

The receipts. The proof. The moments that compound belief.

SYSTEMS

What you do daily to protect, reinforce, and operationalize that identity.

IDENTITY

Who you decide you are before results show up

PETS ARE FAMILY

A memoir and advocacy book about the profound bond between humans and pets, focusing on the author's grief after losing her dog Kingston and her mission to normalize pet bereavement, including advocating for pet bereavement leave in the workplace. The book validates the intense pain of pet loss, offers resources for healing, and calls for greater empathy and support for grieving pet owners, treating the loss with the same seriousness as other family losses. 

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"This book explores the topic of pet loss with dignity and grace, and is a very supportive read, whether you are facing loss, or already grieving a deceased pet. I have been fortunate to share my life with many wonderful pets, and I wish I had this book when I lost my first best friend in my teens. Three decades later, loss does not get any easier, but excellent books like this help me feel better prepared.

I recommend this book to anyone who is fortunate enough to love and be loved by a pet. Thank you, Erika, for your helpful words and resources."

D. Swan

"This book is a powerful and compassionate read for anyone who has ever loved a pet like a family member. Erika Sinner approaches the topic of pet loss and grief with a vulnerability that feels both raw and comforting. What sets this book apart is that it doesn’t just share personal stories, it also provides practical guidance on how to support others, what to say (and what not to), and how to validate the very real experience of pet bereavement.

Whether you’re currently grieving, know someone who is, or simply want to better understand the emotional bonds between people and their animals, this book is well worth your time. It’s not a storybook, it’s a compassionate guide and tribute to the belief that pets are, without question, family."

Brynn

"“Pets are Family. it’s as Simple as That“ is beautifully written. This is not a storybook or novel. Erika pours her heart out with every page sharing her life story, her background and history, and her love for pets. As someone who has loved and lost dozens of dogs and cats throughout my lifetime, I know the grief is real.

The included resources and guidance toward the back of the book, and what to say and not to say to someone that is grieving, is invaluable. This book has a permanent spot on my bookshelf and would also make a great gift for others. My hope is someday, sooner rather then later, everyone everywhere will agree, Pets are Family."

 Serendipity

Kind words about Pets Are family

TinySuperheroes is a nonprofit dedicated to empowering children facing illness and disability by helping them discover their inner superpowers. Through the transformative power of play, we are not only building a nationwide community of strength, hope, and resilience—one cape at a time—but also transforming hospital culture to make every child’s journey one of empowerment. 

Our mission is bold: to impact 5 million children over the next five years, creating a lasting ripple effect for families and the healthcare system.

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MEDIA FEATURES

USA TODAY

"Many people consider their pets to be part of their family. That’s why when our pet companions pass away, it can be devastating. Some research suggests that losing a pet can be even more difficult to cope with than the death of a family member."

"For Erika Sinner, empathy is more than understanding another person’s perspective—it’s about creating environments where people feel seen and valued."

NPR

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Apple News

"Play isn’t just for kids. Increasingly, it’s being recognized as a powerful strategy for creating healthier, happier, and more productive workplaces...Few understand this better than Erika Sinner."

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About Me

Hey there! I'm Erika Sinner and I'm so happy you're here!

I'm ERIKA SINNER

For me, empathy is more than understanding another person’s perspective—it’s about creating environments where people feel seen and valued. Growing up in a household marked by instability, I also learned how important it is to create spaces where people feel safe.

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